Sound of Mercadolibre Seal, 150x150x5cm, Ink on Canvas, Edition of 7 + 1 a.p.
The Sound of Mercadolibre
UBERMORGEN.COM, 2007
MercadoLibre is the largest online trading platform in Latin America, market leaders in e-commerce in each of Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay and Venezuela (based on unique visitors and page views during 2006).
"The Sound of Mercadolibre" transforms mexican Mercadolibre-User account-data (ratings, comments) into unique synthetic mariachi-jazz-songs! The Mercadolibre user-values are represented acoustically, generating a pattern from the signature-data-file. By doing so we choose a swell, affirmative approach towards the Mercadolibre Corporation and its wonderful latin american marketplace.
Refinement of Data, Synaesthesia by recycling vast amounts of web 2.0 data and applying pattern recongnition and information sampling. Realtime mercadolibre-data-processing leads us to steganography.
WOW! Forget the technology, its entertainment, baby!